Business Development Manager Foodservice


Have an appetite for more?

Join a leading global bakery group powered by ambitious people that are truly passionate about delivering the best in everything they do.

With business in mind and people at heart we always work together to influence our road ahead. We want you to be part of our growth journey and of a great, global family.

In order to further develop the Foodservice channel, we are hiring an entrepreneurial Business Development Manager Foodservice to to join our Lantmännen Unibake Out-of-Home Sales Team team in Belgium & Luxemburg.

This is what you will do

As Business Development Manager you are responsible to drive new business and work on account management towards national Wholesalers in Belgium and Luxemburg. You create an effective commercial plan to secure a profitable growth of Pastridor to our business decisive partners/wholesalers in Foodservice. As a key member of our OOH-sales team you apply a consultative selling approach in order to position Lantmännen Unibake as a top-of-mind supplier.

Primary areas of responsibility:

  • Design, communicate and implement a commercial strategy & account business plans for our network of wholesalers. Your objective is to achieve maximum sales and profit growth whilst ensuring customer strategies are achieved.
  • Develop new business for Lantmännen Unibake by developing new opportunities within large key accounts (cfr. cross-sales and establishing and growing existing collaborations).
  • Establish senior business level relationships with all key customer decision makers with as a result that Lantmännen Unibake is involved in all relevant business development opportunities and considered as a preferred (strategic) partner.
    • Highlight NPD opportunities, develop products in conjunction with NPD colleagues for new lines (including account exclusive lines).
    • Have ongoing dialogue with demand planners to meet customer service level KPIs. Provide notice of events (list/delist, promotions etc.) in advance allowing efficient forecasting and planning.
    • Develop, implement and evaluate cost effective pricing, promotional plans and marketing activities at account level in conjunction with colleagues, to maximize a profitable sales growth.
    • Manage the right product mix to maximize margins.
    • Anticipate problems, identify obstacles and enlist the support of internal resources to maintain and maximize account penetration and realization of potential revenue.
  • Keep a close eye on market trends in order to gain and argue Lantmännen Unibake’s competitive edge.
    • Continually & proactively monitor and analyze the OOH-market and competitor’s activity.
    • Following our channel approach, you will build your expertise in a specific channel (petrol or QSR, inhouse-catering etc.). Regarding this specific segment you will share your channel knowledge – incl. competitor activities, products, services and prices – internally and drive appropriate response activities. As such you will act as a business partner for the marketing department and will collaborate closely.
  • You show leadership and apply a holistic view when working together with your commercial colleagues (field sales, marketing & communication, data department…) to realize our growth strategy towards our wholesaler’ segment.

Your profile

  • In addition to your Bachelor or Master degree you have at least 8 years of sales experience within the out-of-home market;
    • Proven track record of sales of complex products to Belux Wholesalers;
    • Thorough knowledge of a tender driven-business
  • Excellent knowledge of how to set up and execute activities for account management, planning and account development;
  • You have a proficient level of Dutch, French and English

Your “power skills”

  • An analytical mindset is a must: you are able to understand complex client requests and you can manage extensive and complex RFI/RFQ dossiers.
  • Conceptual thinking to develop a strategy that matches market opportunities with our business strengths and that provides direction to achieve our objectives.
  • You display a dynamic and customer-centric approach in all aspects by creating value for both parties.
  • As a skilled and confident relationship builder you are able to identify opportunities and start partnerships that last on the long term;
  • Your excellent communication and persuasion skills enable you to influence effectively the different decision makers at your clients and engage your internal stakeholders (i.e. colleagues from NPD, Marketing, Quality,…).
  • Following your result-orientation, drive and hands-on approach you take initiatives that challenge the status-quo and you show accountability in achieving results.

What we offer to you

  • You are able to put your entrepreneurial spirit into practice by lifting the foodservice business to a higher level and as such create direct impact on our business results;
  • Being part of an international organization that is in full expansion where you get the opportunity to grow personally and evolve professionally. Lantmännen Unibake offers future career development to senior roles on both a local or international level.

Sounds interesting?

We will interview ongoing so please don’t hesitate to send your application by submitting your resume.

If you have any questions about the position or recruitment process, please reach out to Ellen Meeusen (Talent Acquisition Specialist). If you have any questions about the position, you are welcome to contact Marius Van Mierlo (Sales Director Foodservice Benelux).

We will treat your candidature with the highest level of confidentiality and would appreciate if you'd submit your candidature in English.