Hallo, Bonjour, Hola, Ciao, привет, привіт, Halløj!
So you might wonder why I am using so many languages. Well, since last time I posted here at the blog, these are the languages I have encountered and I thought that I would tell you a bit more about my travels and how international Lantmännen is.
Hallo and Bonjour are both coming from the languages I hear every day here at the office in Belgium. Since last time I have had the opportunity to see the Brussels office where Unibake BeNeFrItEs had an employee gathering for all the employees. It was a great opportunity to meet employees from all the different countries within this cluster (Belgium, the Netherlands, France, Italy and Spain). During the evening we listened to interesting lectures, played games and attended our own street food festival with Unibake products! I thought it was particularly interesting to see examples of how to bring brands “alive” and give them a story, as compared to just telling the consumer that the product is good.
But how on earth does привет and привіт come into the picture?! Well, as Anton posted earlier, all trainees have a SGA (Strategic Group Assignment) in parallel and me, Anton and Sebastian are looking at Cerealia’s International Growth model. This project took us to Moscow, Russia and Kiev, Ukraine where Cerealia is active, in order to see how the markets are developing. In Russia, Cerealia is selling both Axa museli but also Finn Crisp. Unibake is also on the Russian market and we had the opportunity to visit their office and learn more about Russian trends. One thing that was clear was that Russian people love Georgian food and we just had to try it. I totally understand the hype, as it was one of the most delicious foods I have ever tasted! Me, Anton and Sebastian started planning on opening our own Georgian restaurant in Stockholm when we retire! Exciting times!
Off course we took the opportunity to do some sightseeing in Moscow and in Kiev we met up with Johan who is doing his third project there. He showed us around the beautiful city and you can see some of it in the pictures below.
Above you can see some of the very beautiful buildings in Kiev!
After this trip, it was time to meet up all the other trainees in Copenhagen for a recharge = Halløj Denmark! At the end of each project we always have a recharge where we tell each other about our projects, we visit one of the businesses and see some of the production and listen to employees telling us about the business itself and about their own careers. This time we visited Unibake and we got to hear about their strategy, see bread production, as well as hear more about one employee’s interesting career. During the evening Mikkel had arranged a boat tour in Copenhagen and dinner at a great Italian restaurant! Thank you Mikkel!
Also, the evening before the recharge, eight out of nine trainees met up in Copenhagen and we went to an outdoor concert, we swam and had dinner together. And rode a lot of electric scooters.
Above: Touring around Copenhagen 🙂
Above: Concert and trainees enjoying dinner together!
Meeting up with all the trainees and hearing what they are up to is always so much fun! But for now, we will all have some well deserved vacation! See you in August! /Johanna