Regio Account Manager (Rotterdam)

Sista ansökningsdag:

Company Profile

Lantmännen Unibake is the second largest bakery group in Europe with 37 bakeries in 18 countries across Europe and markets its frozen and fresh bakery products for retail and food service markets in more than 60 markets around the world. The company is part of Lantmännen, an agricultural cooperative and Northern Europe’s leader in agriculture, machinery, bioenergy and food products, which is owned by 25,000 Swedish farmers, has 10,000 employees, operations in over 20 countries and an annual turnover of more than 4 billion Euro.

This strong ownership structure makes it possible for daughter company Lantmännen Unibake to take long term decisions rooted in a constant care for the earth and deep respect for natural resources and raw materials, whilst also providing the solid platform for the growth process that the company has been going through over the last years, both through organic growth and M&A. Realizing a modest € 45 million in 1984, by 1995 the company had tripled in size and doubled again by 2005, only to triple again in size to reach the € 1 billion mark in 2015. The aim for the next few years is to continue on this path of profitable growth through autonomous growth and acquisitions whilst maintaining a solid financial position and to realize a turnover of € 2 billion by 2020.

The company believes in structured entrepreurship, which translates in high autonomy of the country clusters. BeNeFrItEs (Belgium, Netherlands, France, Italy and Spain) is one of 6 country clusters, having its head quarters in Londerzeel, Belgium. The BeNeFrItEs cluster has a turnover of around € 150 million, the bulk of which is generated in Belgium (€ 50 mio), Netherlands (€ 30 mio) and intercompany Sales (€ 45 mio), with Spain, France, Italy and Portugal sharing the remainder. There are 3 production sites in the region, all of them situated in Belgium, including a state-of-the-art facility in Londerzeel, which has just gone operational following an investment of € 100 million.


Your job / role as Regio Manager

You develop and maintain partnerships with existing and potential customers in the Rotterdam area (The Netherlands) with a view on achieving the short and long term sales targets by executing proactive sales activities.


In addition to regular sales of the existing product portfolio the Regio Manager also aims to identify and develop partnerships with regional (franchise) chains and to optimize his/her customers operationally in respect to bake off. This is characterized by an extremely ‘service' driven approach.


Customers are mainly situated in the foodservice wholesaler landscape (out of home) eg. sandwich bars, bistro’s, restaurants, hotels and end-customers.



Key activities:

  • Achieving respective sales budgets      in assigned area(s);
  • Yearly closing of wholesalers condition      & bonus calculations;
  • Accurate reporting in regards to      customers (incl. planning and visits) through Data Outlet;
  • Development of tailormade sales      support activities and promotional campaigns, taking national actions and      product launches into account;
  • Develops and monitor ‘account      plans’ for wholesalers of the A-B segment;
  • Is responsible for monitoring,      reporting and claims regarding his/her ‘account plans’;
  • Follow-up ‘accounts receivable’      status: continuously pro-active questioning customer solvability;
  • Develop local action plans, based      on data outlet input (distribution measurement) in relation to the      specific product opportunities for end customers;
  • Maintaining relationships and act      as a professional partner for the entire regional wholesaler network based      on the ABC segmentation and our / their end-customers;
  • Attendance relevant fairs;
  • Preparing, implementing and      managing an effective end customer visit planning, based on the ABC      segmentation (incl. optimal routing);
  • Occasional taking end-customer      orders and actively selling of promotional products;
  • Act as the ambassador for      wholesaler, end-customers and Customer Service in regards to the coordination      and communication of potential complaints, being able to turn potential      complaints around in sales opportunities;
  • Build a long-term relationship      with end customers, based on our thorough service approach;
  • Optimization product range;
  • Stimulate customers to use MYP and      training facilities;
  • Develop sales through local      marketing;
  • Performs sales calls based on      product- and market knowledge;
  • Convinces rather through      knowledge, insight and original approach than on price and emotion;
  • Delivers technical Bake off      support to end customers where applicable;
  • Proactively collect and report all      kinds of market information: e.g. customer relationships wholesaler / end      customer, competition, interest groups, sectors related, etc. 

Your profile

Experience & knowledge:

  • You have a Bachelor degree;
  • 2+ years’ sales experience within      the out-of-home market;
  • Excellent knowledge of the market      (customers, competitors, …) and trends;
  • Knowledge of sales support tools,      processes and policies 
  • Well-developed presentation and      negotiation skills;
  • Excellent knowledge of how to set      up and execute activities for
  • hunting in order to enlarge the number of accounts,
  • account management, planning and account development;
  • Excellent communication skills in      Dutch; solid knowledge of English and French is plus;

Key capabilities and Personality:

  • Entrepreneurial go-getter, driven      by customer satisfaction and achieving sales targets;
  • Focus on customers, solutions and      results;
  • Initiative: successfully      identifies and develops plans to avoid problems or to capitalize on      opportunities with a long-term perspective;
  • Relationship building: develops      and maintains a planned network of relationships with clients, colleagues      in their department and other parts of the organization, as well as      internal and external stakeholders;
  • Team player who can work      autonomously (self-driven);
  • You are able to build up long-term      relationships with customers and prospects.





Massart Gregory
Tel: +32 470820593

Om Lantmännen

Lantmännen is an agricultural cooperative and Northern Europe’s leader in agriculture, machinery, bioenergy and food products. Owned by 25,000 Swedish farmers, we have 10,000 employees, operations in over 20 countries and an annual turnover of SEK 45 billion (approximately EUR 4.3 billion). With grain at the heart of our operations, we refine arable land resources to make farming thrive. Some of our best-known food brands are AXA, Bonjour, Kungsörnen, GoGreen, Gooh, FINN CRISP, Schulstad and Vaasan. Our company is founded on the knowledge and values acquired through generations of farmers. With research, development and operations throughout the value chain, together we take responsibility from field to fork. For more information:

Lantmännen Unibake is a leading international bakery group with expertise in frozen and fresh bakery products for food service and retail, serving consumers around the clock and across the world every day. The aim is to make bread a profitable business for customers through high-quality products and innovative solutions – always based on a sustainable mind-set and excellent food safety standards. Lantmännen Unibake operates 35 modern bakeries around the world with headquarters in Denmark. The brand portfolio comprises a range of well-established brands: Hatting, Schulstad, Schulstad Bakery Solutions, Schulstad Royal Danish Pastry, Bonjour and many more. Lantmännen Unibake has a turnover of EUR 1.1 billion and employs 5,800 people in more than 20 countries.